We're a different
type of gym
Preview the facility
Expect a unique experience
Having a growth mindset implies that: (1) we haven't yet mastered a given skill, (2) we can improve if we practice component skills at the level of our current abilities, and (3) making improvements is worthwhile. If you feel bored or unsuccessful with your current fitness program, don't have a plan, or are a bit intimidated by the concept of even starting one, we've got you covered! We'll help you start at a level that's appropriate for your current abilities, teach you how to progress, and show you that you're a lot more capable than you may have initially imagined.
You'll experience short-term progress when starting any new fitness program simply because you're more active. But that progress will stall if your training remains too variable or is too challenging for your current abilities. The best way to experience results both quickly and consistently is by regularly practicing the fundamentals and slowly but steadily introducing more challenging tasks. That's why we design programs to include a healthy dose of the basics and just enough variety to keep training interesting. You'll continue to progress for a long time while also enjoying the journey.
Our members and coaches have a variety of interests, backgrounds, and goals. But we all share the value of supporting each other in our individual pursuits. We cheer for each other after successes, help each other get back on the wagon after setbacks, and keep each other accountable throughout the process. So whether you want to lose a few (or a hundred) pounds, run a 5k, climb a mountain, hike 60+ miles through the woods in the middle of winter, break a world record, or anything in between, you'll have an army of friends at both your back and your side.
Meet our coaches
Ryan Toshner
Founder and Athletic Director
Credentials:
- Senior StrongFirst Certified Instructor
- StrongFirst Elite (SFG II, SFL, SFB)
- Precision Nutrition Level I coach
- NASM Certified Personal Trainer (NASM-CPT)
- Flexible Steel Level 1 Coach
- Other training experience: Plan Strong, Strong Endurance, All-Terrain Conditioning
Interests:
Brazilian jiu jitsu, rock climbing, hiking, reading, learning new skills (currently drawing & guitar), and napping (because all that activity & brain training is exhausting)
Amy Pepin
Coach
Credentials:
- StrongFirst Certified Kettlebell Instructor (SFG I)
- Other training experience: Plan Strong & Strong Endurance
Interests:
Golfing, reading & watching movies (while “perhaps” enjoying a glass of wine), doing puzzles, playing video games with my family, and attending Milwaukee Milkmen games
Cassie Zwart
Coach
Credentials:
- StrongFirst Certified Kettlebell Instructor (SFG I)
- Other training experience: Strong Endurance
Interests:
Mountain biking (and any other type too), ropes/obstacle courses & jungle gyms, playing tag, cooking & baking, reading, traveling, photography, volunteering at my church, and supporting my kids in all their endeavors
Gary Schmidt
Coach
Credentials:
- StrongFirst Elite (SFG II, SFL, SFB)
- Flexible Steel Level 1 coach
- Other training experience: Plan Strong, Strong Endurance, Built Strong, All-Terrain Conditioning, Original Strength
Interests:
Rock climbing, hiking, golfing, reading, learning piano & drawing, and cat herding
Sarah Fastner
Coach
Credentials:
- StrongFirst Certified Kettlebell Instructor (SFG I)
- Other training experience: Plan Strong & Strong Endurance
Interests:
Spending time with my husband and toddler son, boating & wake surfing, traveling, hiking, Marquette basketball, and my full-time HR career